“We called in the Care Sector Marketing team to help us professionalise our marketing and improve occupancy rates. We now have an established brand, web presence, improved in-house marketing skills and importantly 100% occupancy – and a waiting list!”
Beth Sheridan, Founder
Sheridan Care, Residential Care Home |
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The clear thrust of government policy is to encourage older people to live independently in the community, with appropriate support, rather than enter costlier residential care.
That’s why people who pay for their own care, rather than rely on state funding through local authorities, now make up 41% of the market. And as the anticipated squeeze on public spending impacts adversely on the 59% market share underwritten by the state, there is a real risk that by 2011-12 or sooner we will witness below inflation baseline fee increases from local authorities.
That’s why effective marketing of your Care Home as never been so important. We work with providers in the Independent Residential Care Sector to build awareness of their service provision, develop differentiation and improve occupancy rates both now and in the future.
We work with you and your team to analyse your catchment area, audience, messaging and current marketing activity. Then together we formulate a winning plan to drive your business forward – and give your marketing the cutting edge it needs to succeed in these changing times.
Marketing Action Plan development; Marketing training; Website design and development, Media Relations and Event Management; Brochure and literature design and production; Direct Marketing; Relative Relationship marketing; Social Media. |
